Follow Up Email for Magento 2

Abandoned Shopping Cart Reminder (including guest checkouts)

The average documented cart abandonment rate is 70.2%, averaged across 50 studies collected by the Baymard Institute. Most of those shoppers were interested enough to add something to a cart, which makes them the cheapest audience you can win back.

The bundled abandoned cart recovery campaign sends three reminders, after 2 hours, 5 days and 15 days, and stops as soon as the customer places an order. You decide how long a cart has to sit idle before it counts as abandoned.

Each reminder can carry a one-click link that restores the cart, so the customer lands on a filled basket instead of an empty one. Emails also show the exact variant that was in the cart, including the selected size, color and custom options, so the reminder matches what the shopper actually chose.

Capture Guest Emails Before Checkout

A cart reminder only works if you know the address. Registered customers are easy; guests are the problem, because a guest who never reaches the checkout page never leaves you an email address.

The extension watches email, name and username fields across the storefront, including third-party newsletter popups and login forms. As soon as a guest types an address, it is stored against their session and current cart, so abandoned-cart triggers can still fire for shoppers who left long before checkout. Three modes are available: always on, off, or disabled for visitors from the EU. It works on both Luma and Hyvä themes.

Review Reminder Emails

Authentic reviews build customer trust, and they give your product pages the kind of content search engines index.

Encourage customers to leave reviews on your store. The extension automatically emails shoppers to ask for a review shortly after they buy, with a delay you set. One review reminder may not be enough, or the shopper may simply miss it, so you can queue a follow-up series. You can also keep them informed: confirm that their review arrived, and let them know once it is approved.

Win Back Inactive Customers

Every store has loyal customers who simply go quiet for months at a time. Win them back with something worth returning for, like a gift card or a coupon, sent automatically after a customer has been away for a period you set.

Build separate win-back campaigns for different types of shoppers, so a long-standing customer and a brand new one do not get the same message.

You can also trigger from browsing and purchase history. Send product recommendations based on what a customer bought, follow up on items they viewed recently, or simply welcome customers when they log in and show a list of cross-sell products.

Birthday and Anniversary Emails

A birthday message builds loyalty to your store, and it costs you nothing but a template. You can mark other dates too, like a customer's first year with you or the point where they move up a tier in your loyalty program.

Include a gift coupon in the email, and add cross-sell products to make the greeting worth acting on.

Order, Invoice and Shipment Updates

Keep the shopper informed about their order. Send emails on status changes, and add cross-sell products to orders that are being processed. For orders still pending, follow up with an offer of complementary products. Once an order is complete, send a replenishment email with upsell products.

Triggers also fire when an invoice, a shipment or a credit memo is created. Shipment emails can carry the carrier name and tracking number directly, so the customer gets the information they were about to email you for.

Wishlist Triggers

A wishlist is a list of things a customer already told you they want. Triggers fire when a wishlist product comes back in stock, drops in price, or runs low on inventory, and also when an item is added to a wishlist or the wishlist is shared.

Trigger Emails on Any Store Event

Unlike standard newsletter tools, this extension aims each campaign at a specific customer at a particular stage of their journey towards the next order. A campaign starts only when a specific event occurs.

Events are grouped into eight categories:

• Customer: logging in or out, signing up, changing group, birthday
• Product: viewing an item, adding it to the cart, ordering it
• Shopping cart: abandoned cart
• Sales: new orders, invoices, shipments, credit memos and every order status change
• Newsletter: subscribing, unsubscribing, changing subscription status
• Wishlist: adding, sharing, back in stock, price drop, low stock
• Review: a review is added or approved
• Customer segments: a customer enters a segment

Product-level events fire per item, so a follow-up can reference the exact product a customer added or bought, alongside the full order context. Each event type has its own settings, such as how long a cart stays idle before it counts as abandoned, so you can tune a trigger without touching global configuration. The full list of trigger events is in the manual.

Target the Right Audience

Filtering rules narrow a campaign to a defined segment, so each group gets only the emails that apply to it.

Build the audience from attributes like:

• Lifetime sales
• Number of orders
• Products in the cart or order
• Order grand total
• Shipping and payment methods
• Order status
• Total quantity of ordered products
• Total count of unique product titles in the order
• Personal information in the customer's profile

If you already maintain segments in Customer Segmentation Suite, campaigns can trigger on segment membership as well. Those events require that extension.

Stop a Campaign When the Goal Is Reached

Cancellation logic matters if you want to keep customers' trust instead of chasing them with offers they have outgrown. A campaign can stop as soon as its goal is met, or when a cancellation event occurs. An Abandoned Shopping Cart Recovery campaign, for example, stops the moment the customer places an order.

Send Discount Coupons

To give a hesitant customer a reason to act now, offer a personal and time-limited coupon.

The extension generates coupons with a set discount and expiry date, and adds them to your emails automatically.

Test Before You Send

Click the preview icon on any email in a campaign to see it fully rendered, subject and body, in a popup. Previews use randomized test data, so no real customer record is touched.

Sandbox Mode goes a step further: real customers get nothing, and every email the campaign produces goes to a test mailbox instead, which lets you rehearse a whole sequence before it reaches anyone.

Protect Your Deliverability

Sending more email is easy. Sending more email without landing in spam folders is the part that decides whether the channel keeps working, so the extension puts limits on itself.

Every email carries a one-click unsubscribe link, which meets the bulk-sender requirements Google and Yahoo introduced in 2024. Recipients opt out straight from Gmail or Outlook instead of reporting you as spam.

Customers who want to stay on your list but hear from you less often get a page where they can manage their subscriptions per trigger, rather than choosing between everything and nothing.

Frequency is capped at two levels: how many emails one address may receive in a period, and how many a single campaign may send. Each event type also has its own quiet window, so a customer who logs in five times in a day does not receive five emails.

For GDPR, you can filter the target audience, clear email history automatically, and turn off automatic guest data capture.

Set It Up Once

The extension gives Magento 2 a full email marketing automation platform, with no third-party service in the loop. You configure a campaign once and it runs without supervision. All you need to do is check performance now and then and adjust the settings.

Performance Dashboard for Every Campaign, Trigger and Email

Open rates tell you an email was interesting. They do not tell you whether it paid for itself. The dashboard reports both, at every level: per campaign, per trigger and per individual email.

Each row shows how many emails were sent, how many were opened and clicked, and then the part that matters:

• Open rate and click-through rate (CTR)
• Number of referred orders and reviews
• Revenue amount

Filter the figures by date range to see how a campaign is trending, with sparkline charts alongside. On multi-store setups, a scope picker filters orders and revenue by storefront: pick one store and figures appear in that store's display currency, or view all stores together in the website's base currency so the numbers stay comparable.

If your team already lives in Google Analytics, set UTM parameters per campaign and read the same results there alongside the built-in reports.

Take the Data Out Over REST

Campaigns, triggers, emails and templates are all manageable over REST, and so is the reporting data behind them: opens, clicks, attributed orders and revenue.

That matters in two cases. On a headless storefront the admin is not where your team works, so campaigns need to be scriptable. And if email performance has to sit next to the rest of your numbers in your own BI dashboard, you can pull it instead of exporting it by hand.

Full History of Your Campaigns

The Mail Queue and the Event Log record what happened. For every address you can see email status, the trigger that produced it, recipient name and email, and the date it was sent or is scheduled to go out. Filters help you pull out messages with similar attributes.

History does not pile up forever: set how many days of events and emails to keep, and cron deletes the rest automatically.