Magento 2 Unique Product URL

Business Value

Problem: Duplicate content can have a negative effect on your site’s search rankings. You have to make sure each URL on your site is unique. You also have to prevent search engines from indexing content twice.

Solution: Magento 2 Unique Product URL allows you to set up robots meta tags, redirects or canonical tags in order to avoid duplicate URL issues on your site.

How It Works

This feature includes three primary ways of fighting duplicate content: telling crawlers not to index the page, setting up redirects to different pages and adding canonical tags so that crawlers ignore page variations. It also lets you create SEO-friendly product and image URL templates and alt tags.

Main Advantages

Add Robot Meta Tags

These tags let you decide whether crawlers should index a page and follow the links on it. In general, you should block pagination and search results pages.

You can even add an action name instead of a direct URL to apply this option in bulk.

Set up Redirects

Redirects let you move visitors from one URL to another. You should add them if you've had to delete a high-ranking page, for instance if a popular product was discontinued. Instead, you can redirect visitors to that product’s category or brand page. This preserves the original page’s SEO value, too.

Establish Canonical URLs

This feature adds a canonical tag to the page source code. The crawler will go to the original page instead. You can add a single canonical URL to several pages. For instance, you can add a canonical URL that references parent products to child products. That way the former will have all the authority.

Use SEO-friendly Templates for URLs and Alt Tags

You can create human-friendly product URLs with templates based on product attributes. For instance, [product_name]-[product_color]-[product_size]-[product_entity_id] will generate a URL for all products using product name, color, size and ID.

Magento 2 Unique Product URL lets you generate image URLs and alt tags in a similar fashion, too!

FAQ

Why do I need product URLs to be unique?

The main point of making sure your product URLs are unique is to avoid duplicate content. Search engines consider pages with duplicate content to be lower in quality, which leads to them appearing lower in search results.