Magento 2 Google Shopping Feed
Create a feed file with the Google Shopping extension for Magento and get more orders while increasing your revenue.
The Google Shopping is a go-to sales channel for online stores to increase their revenue and customer base. Roughly 1 billion shopping sessions a day are conducted on this platform, according to Google.
Sell directly from the Google Search engine by placing your products on its dedicated Google Shopping tab. Get new audience by advertising your products in Google Ads on hundreds of websites.
- Generate a fully compliant Magento 2 Google Shopping feed
- Keep your feed always up to date with an automatic update option
- Filter out products to be excluded from the Google Shopping schema
- Easily configure what product attributes to include in the feed
- See your feed success with its clicks, orders, and revenue statistics
- Start with a Google-ready preset, copy it for related campaigns, or build a feed from scratch
- Run pre-flight checks before upload to Google Merchant Center
ℹ️ Important: This sub-module is included in the Advanced Product Feeds extension.
Buying this item gives you access to all feeds including Facebook, Instagram, Google Shopping, and others in one powerful package.
Business Value
Google Shopping is a proven sales channel to get you more orders. Roughly 46% of product searches begin on Google, and Google Shopping accounts for 36% of product discovery searches. Almost 35% of Google shoppers make a purchase within 5 days of searching for a product.
- Problem: Presenting your product catalog on Google’s comparison shopping engine means you need to format data on your products within Google’s XML feed specification and taxonomy. Google also expects this info to be automatically updated.
- Solution: Magento Google Shopping extension easily makes a product feed that is fully compliant with Google’s specification and automatically updates the feed. It tracks the feed business success and serves best for your business goals.
How Google Shopping feed drives your sales
Using the Google Shopping Magento extension to sell your products directly on Google, you can expect rapid sales growth. Here are three main reasons for this:
Products on Google Shopping automatically match relevant keywords and search queries. Shoppers will see items they are potentially interested in buying.
Google is the most popular search engine, serving millions of search queries per day. By selling on Google, you can reach a wider audience in a short time period.
A Google Shopping feed can be used for selling on other sales channels. Facebook, Microsoft Bing, and dozens of other sales engines accept this feed.
Fully compliant with Google feed specification
Google Shopping extension generates a product feed that can pass the check by Google Shopping from the start. The shopping feed Google expects may have such information on products:
- Basic product data
- Price and availability
- Product category
- Product identifiers
- Detailed product description
- Shopping campaigns and other configurations
- Destinations
- Shipping
- Tax
Some of the product info, like price and availability or product category, is mandatory. The corresponding attributes are included in the default feed template when you create it in the Magento Google shopping feed module.
To stand out your products from competitors, let your potential shoppers to fully see your products. For that purpose, include optional product data, such as additional images, expiration date, or mobile-optimized landing page. Google shopping extensions' capabilities allow you to present goods in the best way possible.
Two steps to get a feed
To speed setup, the builder opens on a start screen with popular destinations, an A–Z index for quick filtering, and instant search to help you pick the right preset.
Using a prebuilt template for Google Shopping, you can get the feed literally in a minute. Make a product feed in two steps:
- Provide a feed file name
- Click the Generate button
Then, simply copy and paste the feed file URL into your Google Merchant account. Alternatively, configure the FTP/SFTP feed file upload to Google if it suits you better.
However, typically, the Google Shopping product feed requires more than two steps as you may want to make it more personal. To stand out from competitors, you can edit the default feed template to change its output. For example, customize the template to add more product information and apply product filters to filter out irrelevant items.
For similar destinations, you can duplicate a preset, and both presets and feeds support helper metadata (logo, guide link, short note) for clearer organization.
Additionally, configure e-mail notifications regarding the feed status and reporting on the user statistics. Attach your UTM tags to track your feed access in Google Analytics.
Product Attributes
Configure your Magento Google product feed easily in a visual manner, no experience of working with XML required.
Simply click the Library of patterns and find a product attribute you want to include in your feed. Use the Preview function to get a view on the output the pattern delivers. Then copy the pattern and paste it in your feed template.
Product Filters
Make your Google Shopping feed more effective by filling it with products that meet your business interests best.
For example, Google requires to exclude out of stock products otherwise it will disapprove the product. Additionally, you may want to promote only products of a specific price range.
Apply the Base Product Filter or Extended Filter or both to your product feed to filter out irrelevant products from your feedt.
Feed Preview
Make sure you get a perfect XML feed before it is uploaded to Google. Use the preview option to correct any misconfiguration that may occur when editing the feed default template.
You will see the output exactly as it will be received by Google Shopping. Check for possibly deleted mandatory attributes, tags have opening and closing elements, etc.
Having such a preview tool helps to save time by avoiding a rejection when the feed is uploaded to Google.
Feed Validation
Catch issues before export and avoid rejections. Validate any feed against your own rules and get a clear report before upload.
Set checks in Content Settings > Validation Rule, generate the feed, and run validation. If a rule is present, it can run automatically; you can also start it manually at any time.
Typical checks include title length, required fields, character encoding, price and currency formats, and dimensions, etc. Reports show line numbers and plain-language messages, so you can fix values, regenerate, and validate again.
How to sell on Google Shopping with a product feed
To start selling on Google Shopping, Google Ads, and other Google services, the first thing you need to do is to create a product feed file. This file contains all information on your products you want to sell via Google services.
Next, create a Google Merchant account and configure the access to the feed file. You may set up Google Merchant to fetch your feed by the URL or FTP/SFTP.
The last step is to finish the setup of your Merchant account by providing such business info as shipping, taxes, branding, returns.
Finally, you can publish your product listings to start selling on Google.
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