Magento 2 Infinite AJAX Scroll
Improve your customers' shopping experience while browsing your store catalog. Use infinite scroll instead of reloading the whole page.
It’s easier to scroll than click, especially on mobile devices where customers can simply drag a page with their fingers.
- Improve customers' shopping experience in your store, especially on mobile
- Increase page view time and reduce bounce rate
- Increase the conversion rate of your store
- SEO-friendly functionality
- Ability to bookmark and share links
The experience that customers have in your store greatly influence your sales conversion rates. Investing in this area has the potential to substantially increase your sales.
Infinite Ajax Scroll eliminates the need for browsing catalog contents in a page-by-page fashion. Instead, it allows your store to continuously load pages while browsing through a catalog. This technique is widely used by such companies as Pinterest, Twitter, and Facebook. Other names for this approach are lazy loading, and continuous scrolling.
Main Advantages
Improve the customer experience in your store
It's easier for customers to scroll along a page and look through products than to click on paging each time they want to go from one page to the next. In mobile formats, this effect is felt even more significantly since you can scroll with slide of your finger. Plus, it's much easier than trying to press small paging buttons on a touch screen.
Increase page viewing time and reduce bounce rates
Improved usability automatically improves other metrics of your store, too. Customers will linger on your pages, and be less inclined to leave your store if the first page does not contain the exact products they are looking for. As a result, the bounce rate decreases as customers are more engaged in your content.
Our Magento 2 Infinite Scroll is SEO-friendly
In addition to greatly improving usability for customers through our module, we have also taken the requisite conditions of search engines into account. The extension allows Google to index pages of your catalog with no additional work on your part. We don't change your URLs. All pages indexed by Google will work with our extension correctly.
Customer can copy and share current link of page
When customers scroll through your catalog, the extension automatically changes the URL in the browser toolbar. Ergo, the customer can add it to bookmarks or share with family and friends.
Apply in the category listing page and in the search results page
The extension will work with your theme automatically out-of-the-box, providing you with infinite scrolling capabilities in your catalog and in search results.
FAQ
What is infinite scroll?
Infinite scrolling is a frontend technique which allows you to load content without reloading the page. Content is loaded automatically by AJAX requests. The customer scrolls through the page as content is seamlessly loaded in the background.
What is the purpose of infinite scroll?
Infinite scrolling allows you to enhance the overall customer experience, as well as improve some key metrics (page viewing time, bounce rate, conversion rate).
How do I implement infinite scroll?
Magento does not have an Infinite scroll implementation by default. To implement this functionality, you need to use a third party extension or do a custom development.
Which is the best optoion for my store: pagination, infinite scroll or load more?
It depends on your catalog, products, and a series of other factors. Our extension support all three modes, letting you run experiments and determine which is the best fit for your store.
How do I perform SEO infinite scroll?
We recommend that you use the infinite scroll plugin together with default Magento pagination. Therefore, when customers open your catalog, they will automatically be greeted with an infinite scroll experience. When Google opens your catalog, it will be able to index and crawl standard pages.
How do I change pagination to infinite scroll?
Magento does not have an infinite scroll implementation by default. However, if you install our extension, it will automatically add infinite scroll to your pages, and will not require you to make any code-related changes.
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