Magento 2 FAQ Extension & Knowledge Base

Knowledge Base adds a help center to your Magento 2 store: FAQ pages and articles grouped into categories and tags, with search, ratings and SEO-friendly URLs.

The same answers also work where shoppers actually have questions. Link an article to products, catalog categories or CMS pages, and it appears there in an FAQ block, so a shopper reads the answer on the product page instead of writing to you.

Use it to:

• build an FAQ page and a full knowledge base in one place
• show FAQs on product, category and CMS pages
• suggest articles in the Help Desk contact form before a ticket is created
• show articles in your store search results with Search Ultimate
• give every answer its own indexable page with structured data

FAQ Blocks on Product, Category and CMS Pages

Write an answer once and show it wherever it applies. In the article form, pick the products from a product grid, choose catalog categories or CMS pages, and the article joins the FAQ block on each of them.

• The block appears once a page has enough linked articles (3 by default, set in the configuration).
• Each question opens as an accordion with a short excerpt and a Read More link to the full article.
• The block adds FAQPage structured data for the questions it shows.

A shopper looking at a product sees the delivery, sizing or compatibility answers right there, and you maintain them in one place.

Fewer Tickets with Help Desk

With Help Desk MX installed, the contact form can search the knowledge base first. The customer types the question, sees matching articles, and opens a ticket only if none of them helps. Your team gets fewer questions that are already answered in the knowledge base.

With Search Ultimate, knowledge base articles also appear in your store search results and autocomplete, so a search for "shipping" finds your shipping article next to the products.

Clear Customer Interface

The knowledge base home page shows the search box and every category with links to its articles.

On an article page, they move around in two ways:

• breadcrumbs take them back to any parent category;
• the category tree in the sidebar opens any other category.

Each tag on an article opens a page with all articles tagged with it.

Convenient Article and FAQ Page

Articles are organized in categories and tags. One article can belong to several categories and keeps correct breadcrumbs in each of them.

The article page shows the author, the creation and update dates (both can be hidden in the configuration) and the rating. Customers can leave comments, either through the built-in comment form with admin approval and Google reCAPTCHA, or through Disqus.

Article pages are served from Magento's full page cache and Varnish: ratings and votes load separately, so cached pages stay fast for every visitor.

Advanced Admin Interface

Manage articles from the Magento admin:

• write articles in Page Builder, the WYSIWYG editor or raw HTML;
• add tags and assign an article to several categories;
• set an SEO-friendly URL key, meta title, meta description and the article's author;
• enable or disable an article and set its position in a category;
• limit an article to selected customer groups and store views, for example wholesale answers only for B2B customers;
• link the article to products, catalog categories and CMS pages for the FAQ block;
• approve or reject customer comments.

The storefront is translated into 15 languages out of the box. Setup and every option are covered in the user manual.

Search Through Articles

The knowledge base search looks for every word of the query in article titles, article text, meta tags and tags, so a customer can type a few words and get the articles that contain all of them.

The results page shows how many articles matched and can be sorted by relevance, position, date or rating. If nothing matches, the customer sees a clear "no results" message.

Use Ratings to Find Weak Articles

Customers vote on whether an article helped, and each article gets a rating from those votes. Customers can sort article lists by rating, and you can see which articles need work.

Say you publish an article called "Shipping Fees". If customers keep rating it low, the answer is unclear or incomplete: rewrite it and watch the rating change.

Built for Search Engines and AI Engines

Google and AI assistants such as ChatGPT, Gemini and Perplexity answer from pages they can read and attribute. A knowledge base gives every answer a page like that:

• each article has its own SEO-friendly URL, meta title, meta description and canonical URL;
• articles carry schema.org Article markup, which you can switch on per article;
• FAQ blocks on product, category and CMS pages carry FAQPage markup;
• articles and categories are added to the Magento XML sitemap;
• the update date on each article shows search engines and readers that the answer is current.

Structured data helps search and AI engines understand the page; whether Google shows a rich result is up to Google.