Magento 2 Google Account Login

Business Value

Opportunity: Personal accounts are mandatory for any online business. Among other things, they let customers access a greater number of features and view their previous orders. They also let you better understand visitors’ behavior and provide them with the most relevant products.

Problem: Many users find the signup process on any site slow and annoying. They're also tired of having to remember so many passwords. On top of that, they might not yet trust your site and register with a throwaway email - or choose not to register at all.

Solution: You can let visitors sign up through an account they’ve already got. Google is among the most popular online services, with more than 1.5 billion global active Gmail users as of October 2019, according to CNBC. Considering this number, a Google account login is a must for any ecommerce site.

How it Works

You can enable social login through Google in the backend and add a social login widget to any part of the login/signup flow. Visitors will then be able to sign up to your site with their Google account.

Main Advantages

Improve the User Experience

Social signup is much smoother than the default process. Visitors don’t need to fill in any forms and remember yet another password. All they have to do is click a couple of times. This is especially important for mobile where both input and navigation are harder.

Improve the Signup Rate

Signing up through an external service is fast and painless. People tend to trust Google the most out of all internet companies, too. As such, your visitors will be more likely to sign up.

If you don’t want to allow guest checkout in Magento, Google account login is even more important. It will lead to higher conversion rate, lower cart abandonment rate, and lower bounce rate.

Collect More Relevant Data

The information you gather with Magento 2’s standard login flow may not be very accurate. People can use throwaway emails and fake names, especially if they don’t yet trust your site. With a Google account login, the likelihood of your visitors’ name and email being up-to-date and real is significantly higher.

Set up Redirects

You can redirect your visitors to any page after signing up with Google. This is useful for forwarding them to a more relevant landing page or creating a separate flow for A/B testing.

FAQ

What kind of information does Magento Google Account Login collect from the visitors?

It collects the visitor’s name and email address.

Can visitors unlink their Google account in the future?

Yes, they can. Their store account will remain active.