Magento 2 Loyalty Program Extension

Business Value

Opportunity: Increasing customer retention is a very efficient way to grow your business. Returning customers tend to spend more, and it costs your business much less to keep them as opposed to attracting new customers. Returning customers are more likely to turn into brand advocates, too, thus generating precious word-of-mouth buzz.

Problem: You have to give your customers a reason to stay with you.

Solution: Loyalty programs are an excellent way to boost retention rate, increase customer spending and help turn program members into brand advocates. Our Magento loyalty program is a comprehensive suite with extensive customization options, analytics, program tiers, notifications, non-purchasing activity encouragement, third-party integration, and more!

How it Works

This loyalty program is point-based. Your customers can earn points for a variety of actions in your store, including but not limited to spending money. Then they can redeem those points according to the policy you have defined.

Main Advantages

Increase Retention Rate

Loyalty programs are a trusted method for increasing retention. Since customers receive an incentive to return to your store with each purchase, they’re far more likely to shop with you again.

Divide the Program into Tiers

Tiers are a great way to increase the program’s efficiency because they gamify the experience. Gamification taps into people’s inherent desire to complete tasks, causing them to spend more.

On top of that, tiers provide added benefits to more loyal customers and bigger spenders, offering the most significant rewards to people who are the most valuable to your business.

Customize Point Earning and Spending Rules

Your customers can participate in different activities in order to earn points. You can extensively customize exactly how they can spend their points, too. Not only that, you can use Magento conditions to tweak when any particular rule applies.

Turn Your Customers into Brand Advocates

Retention is great, but full-fledged brand loyalty is even better. You can reward points for loyal behavior, such as writing reviews or sharing your site on social media. This lays the groundwork for word-of-mouth marketing which is much more efficient than traditional advertising.

FAQ

What is customer retention?

Customer retention is the process of attracting returning customers to your online store.

What can I do to increase retention?

Having a high retention rate is crucial for ecommerce, so most modern online marketing tactics are geared towards increasing it. Email campaigns, push notifications, referral programs, customer support, and loyalty programs are all excellent ways to boost retention. You can also analyze the customer journey on each stage of the marketing funnel and make sure it's as quick and straightforward as possible.

Can I create a referral program, too?

Yes. This extension also includes a referral program.