How to make the Magento Search Engine Optimization for your store.

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Accepted Answer

Search engine optimization is very important for any e-store. To execute the Magento Search Engine Optimization, do the following below:
1. Engage the Magento Search Engine Optimization. ?You can do it following the path: Admin Panel > System > Configuration > General > Web > Search Engines Optimization. ?In the Use Web Server Rewrites field choose YES - a selected value will remove an index.php from your Url address, and create more friendly Url address for search engines.



2. In Url Options, disable Add Store Code to Urls.



3. Configure the default values of metadata for all pages that do not specify meta-information. This can be done in the following path: Admin Pane l> System > Configuration > General > Design > HTML Head. In the Default Title field, enter the name of your store. If you want the name of your e-store to be visible on all pages, enter it in the Title Suffix. Also fill in fields: the Default Description and Default Keywords. The better you will set up a metadata, its more likely your e-store will appear in top of search results.



4. Create a site map - making a map, you can be sure that pages in your e-store will be better indexed . You can customize the site map at the following path: Admin Panel > System > Configuration > Catalog > Google Sitemap. On the tab Generation Settings engage a site map, and set up the time of generation.



Now you need to add a site map - go to Admin Panel > Catalog > Google Sitemap. 



Click on the Add Sitemap > in paragraph Filename write sitemap.xml > in paragraph Path, appoint the location where the site map file will be saved. Next, you need to submitt the file to google. Here is an instructions on how to do it.



As only you are done with the above mentioned settings of the Magento Search Engine Optimization, be sure that you are close and are in a few steps to optimize your e-store. And as only you will have a hight quality content on your site you will find yourself in the top of search results. 
Is case you need more functionality like Keyword optimization, canonical links etc. and you would like to expand a standard mechanisms for Magento Search Engine Optimization, take an advantage of extension by our developers - Advanced SEO Suite.