Magento 2 Also Viewed
Product visibility is not just a retail problem. It’s just as much of an issue for online stores, especially large ones. Magento does have a related product block but it’s manual. It won’t work if you have a lot of products.
Magento Also Viewed automatically displays what real customers have viewed in addition to the product a customer is currently looking at. This lets you enhance product visibility. On top of that, it works great as a means of fostering social proof and provides cross-selling opportunities.
- Display the products other people also viewed
- Enhance product visibility
- Take advantage of social proof
- Encourage cross-selling
- Add content with the algorithm
Business Value
Opportunity: Site visitors need to see products before they can buy them. Better product visibility and discoverability leads to higher chances of them finding a relevant item and making a purchase.
Problem: Magento has a related product gallery in place, but you have to populate it manually. It’s not suitable for larger stores where most visibility issues arise.
Solution: Magento Also Viewed automatically displays products that other people have also viewed. It improves product visibility, serves as a source of social proof and helps with cross-selling.
How It Works
This feature registers which particular product the visitor is currently looking at, and checks which products real people have viewed in tandem with said product. From there, it adds these select items to a related product block. You can further customize this rule and also take advantage of the analytics for decision-making.
Main Advantages
Enhance Product Visibility
You should never discount visibility. It’s one of the core factors in the user experience evaluation. This feature will help you improve it.
Take Advantage of Social Proof
Seeing that other people have looked at something makes any individual subconsciously think it’s worthwhile. This will boost your store’s conversion rate.
Encourage Cross-selling
If real people have looked at other products, it’s highly likely that they would go well together. This will make your customers more likely to purchase them, too.
Add Content with the Algorithm
Magento Also Viewed uses an algorithm in order to populate the galleries. You don’t have to do anything else. However, you can adjust the way it works with conditions or add products on your own.
FAQ
What is product visibility?
Product visibility is a factor that describes how well site visitors can see a specific product.
How do I improve my product visibility?
A clear site structure based on behavioral data analysis as well as well-tailored related product galleries are both great for improving product visibility.
When should I use Magento Also Viewed?
You should use it when you have a large number of products in your store and would like to makes them more visible.
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