How to Setup Magento Abandoned Cart Email?
Convert abandoned cart to orders is a most popular task of Follow Up Email marketing. In general, store should automatically send abandoned cart email to customer after some time with direct link to recovered cart.
Our Follow Up Email extension already provide ready to use magento abandoned cart email template and pre-configured trigger for Abandoned Cart Event.
To enabled abandoned email just open Email > Triggers > Abandoned Cart, adjust default configuration and activate it.
More information about abandoned cart email you can find in our manual or extension page.
Abandoned cart recovery works by tracking shopping sessions and identifying carts that have been inactive beyond a defined time threshold. When a customer adds products to their cart but leaves the site without completing checkout, the system flags that cart as abandoned. If the customer's email address is known, either because they are logged in or entered it during the checkout process, the store can automatically send a reminder email containing the cart contents and a direct link that restores their session, making it easy to pick up where they left off.
Timing is one of the most important factors in abandoned cart email campaigns. Industry data suggests that the first email should be sent within one to three hours after abandonment, while the products and purchase intent are still fresh in the customer's mind. A second follow-up sent 24 hours later can capture those who were distracted or comparing options. Some merchants also send a third email at the 48 to 72 hour mark, often including a small incentive such as a discount code or free shipping offer to encourage conversion. Sending too many emails or waiting too long significantly reduces the likelihood of recovery.
The content of the email matters just as much as the timing. Effective abandoned cart emails include a clear subject line, a visual reminder of the products left in the cart with images and prices, and a prominent call-to-action button that links directly to the checkout. Personalization, such as addressing the customer by name and referencing the specific items they were considering, improves engagement. It is also helpful to address common objections by including information about return policies, customer support availability, or security reassurances near the checkout link.
In terms of results, abandoned cart email campaigns consistently rank among the highest-performing automated email types in e-commerce. On average, recovery emails achieve open rates between 40 and 50 percent, with click-through rates around 10 to 15 percent. Depending on the industry and the quality of the email sequence, merchants typically recover between 5 and 15 percent of abandoned carts, translating directly into revenue that would otherwise be lost. For most Magento stores, setting up an abandoned cart email sequence is one of the simplest and most impactful improvements to make.