How to configure rules for product promotions and discounts in Magento 2

Online stores widely use promotional campaigns as a marketing tool to gain popularity. The more popular the store gets, the more customers it attracts, and the more profit is received.

Promotional campaigns not only include spreading information about the store but also various techniques to catch users’ attention.

Special offers, sale prices for selected products, discount programs – this is what customers like and what they are always looking for in online stores, especially during holiday times.

Customers will shop more if they get more value from your business.

One preferred method of increasing sales for e-commerce websites is to create attractive promotions.

Default Magento Promotions

A standard ruleset allows setting the product relationships and using price rules to trigger discounts based on various conditions. You can use price rules to offer customer incentives, such as:

  • Send your best customers a coupon for a discount on a specific product;
  • Offer free shipping for purchases over a certain amount;
  • Schedule a promotion for a certain period.

A rule is an assortment of conditions (should contain at least one) executed to make item cost changes when conditions are met. A standalone rule can have various conditions, and it can be used when at least one conditions are valid or not.

Conditions are written articulations used to define a situation in which a rule this condition belongs to is applied. The choice of conditions can vary greatly depending on the type of rules they apply.

Rules can be as straightforward or confounded on a case-by-case basis, but the general similarity is that they cover the business needs. The latter can be occasional sales, circumstantial promotions, etc.

For instance, a store manager might need to add a couple of more delivery choices for customers during special seasonal sales while giving free delivery all year when shoppers have a high subtotal.

Magento contains the following set of rules:

Rules for managing prices in the catalog

Financial value rules can be utilized to offer items to purchasers at a lowered cost by setting a bunch of conditions to activate the rules. However, these guidelines don't utilize coupon codes, since they are set off before an item is put into the shopping list.

For instance, a manager can characterize and set the rules that naturally show items with a special cost.

Defined rule properties might include customer groups, product categories, a discount amount or percentage, product color, product size, or just about any product attribute set up in your store.

You can set start and end dates for a price rule that automatically starts and stop a promotion on the dates you define in the rule. The properties of a saved rule can be updated or modified as needed.

This section is available in the Marketing tab of the admin panel. Next, navigate to the Promotions page, where a Catalog Price Rules option can be found.

Rules for configuring Cart Price

A set of rules that apply limits to things placed in the virtual shopping basket is also based on many conditions. The special price drop can be applied consequently when the current cart state is similar to the specified conditions, or when the client applies a coupon code to his purchase.

When the rule is applied to the cart, the rebate for the price shows up under the subtotal value. Such price rule can be utilized on a case-by-case basis for a temporary discount by changing its status and date range.

The configuring section of rules for prices in the Cart can be found when the manager is at the admin panel. He then should navigate to the Marketing section to find a link to the Promotions page. After opening this page, he will get access to Cart Price Rules.

The basic capabilities of a Magento instance can be easily expanded with Magento 2 Special Promotions and Extended Shopping Cart Rules. It is a very effective way to increase average order value and motivate your customers for their next purchase in your store.

Extension provides your clients unique discount offers. It has several types of new special promotion rules and shopping cart conditions - what's more, it has a smart notification system for possible discounts.

Product Recommendations

Available for Adobe Commerce only.

Item proposals are a strong promoting approach that can build sales and income and invigorate customer commitment. Item proposals are surfaced on the retail facade as units with recommendations. These recommendations can be, for example, with a list of products similar to those that clients have already seen.

Item suggestions in the corporate edition of Adobe's online store system are controlled by Adobe Sensei. It utilizes AI calculations to play out a profound examination of collected guest information.

Combined with the shop's current item list, this information allows you to create exceptionally captivating, significant, and customized customer encounters.

The manager can make and send proposals across the store straightforwardly from the admin panel. Assuming that retail facade is executed utilizing PWA Studio, allude to the PWA documentation on details.

Product recommendations placement

Some storefront pages restrict where the recommendations can be placed. For example, manager can place recommendations in one of the following page locations:

At the top of the main content - Recommendations appear above the main content area just below the top navigation bar.

At the bottom of the main content (default) - Recommendations appear below the main content area and before any other content blocks on the page, like Related Products.

When creating a product recommendation unit, you can define filters that control which products can be displayed in recommendations. These filters are based on a set of inclusion or exclusion conditions.

Only products matching all inclusion conditions are eligible to appear in recommendations. Products matching any of the exclusion conditions are not recommended.

Conditions can be static or dynamic. A static condition uses existing product attributes to determine which products are eligible to appear in the unit.

For example, you can specify that you want only products greater than $25 and in-stock to appear in the unit.

The dynamic condition depends on the shopper’s current context, such as the category or product being viewed.

For example, when creating a product recommendation to be deployed on product detail pages, you can create a condition to recommend only products that are within a close price range of the currently viewed product.

Static conditions are available on all page types. Dynamic conditions are available on every page type except Home Page and Page Builder.

Related Product Rules

Available for Adobe Commerce only.

Related product rules allow you to target the selection of products presented to customers as related products, up-sells, and cross-sells. Each product rule can be associated with a customer segment to produce a dynamic display of targeted merchandising.

Since several active rules can be triggered simultaneously, you can prioritize each rule. It defines the order in which rules are applied, and products are displayed on the page.

The process of creating a related product rule is similar to setting up a price rule. First, you define the conditions to match then choose the products you want to display.

At any given time, there might be several active rules that can be triggered to display related products, up-sells, and cross-sells. The priority of each rule determines the order in which the block of products appears on the page. The value can be set to any whole number, with the number 1 having the highest priority.

The number of product identifiers that can be included in a product link rule is determined by the Result Limit value, which has a maximum value of twenty.

The Result Limit value, combined with the Configurable Maximum for the specific rule-based product promotion, becomes the Real Limit. Determines the actual number of matching products that can appear in the list.

How to enhance promotional campaigns

There are many extensions that allow you to significantly expand the campaign and increase the influx of buyers. The most popular are:

  • Rewards Points for Magento 2. The module is both a comprehensive loyalty program and a fully-featured referral program. It's an incredibly valuable and powerful tool. With Rewards Points, you'll be able to increase retention, foster customer loyalty, and attract warm leads. The extension gives you a powerful new way to increase sales. This module's loyalty and referral programs are point-based. Customers can earn points for various actions, including but not limited to making purchases and referring others to the store. They can then spend these points on store products. Even though the extension is very powerful, setting it up is very simple. Just establish your point earning and spending rules, and you're good to go.

  • Follow Up Email. Trigger emails represent a set of reliable marketing tools with great response and conversion rates. You can set up an automated email series that can be activated under certain circumstances, such as when a customer abandons the shopping cart. Once an automatic email series is activated, the extension automatically sends emails to said customer. The extension will tailor further emails in response to the customer's earlier behavior in your store.

  • Promo Banners. Showcase attractive banners to your site visitors on every page you want. By using these banners, you can inform them about sales, discounts, and other special conditions that are up for grabs in your store. Inspire them to make an impulsive purchase, convert your store's visitors to customers, and increase your order price.

Discover more useful extensions and get full details on them at our site