Magento 2 Special Promotions and Extended Shopping Cart Rules
Giving your clients unique discount offers is a very effective way both to increase average order value and motivate your customers for their next purchase in your store.
Magento 2 Shopping Cart Rules extension provides you with this possibility. It has several types of new special promotion rules and shopping cart conditions - what's more, it has a smart notification system for possible discounts.
- Motivate customers with new promotion rules
- Use an extended list of attributes as shopping rule conditions
- Promote discounts with flexible notifications
- Apply discount coupons for certain products and prices
- Decrease the cart abandonment rate
Giving your customers a unique discount offer is an effective way to increase average order value and motivate your customers to make future purchases in your store.
Additional discounts, represented to your customers during their purchasing process, allow you to significantly reduce your abandoned cart rate and greatly increase your store's sales volume.
Moreover, a smart, organized motivation policy will influence a customer's choice of discount opportunities and advantages on the cart or the checkout pages in the form of a discount notification system.
Shopping Cart Rules
Buy Product X, get Product Y with a discount
Consider one of the most effective and highly requested promo rules: a customer buys Product X and receives Product Y either for free or with a discount (fixed or %), depending on your store's settings.
For example, if a customer adds a phone to his or her cart, you can offer him or her some accessories (a case, headphones) with a discount. Alternatively, you can ask a customer to buy a phone and receive a case for free.
This rule can also be a key influence on highly-marginal or unpopular product sales.
Get $Y discount for each $X spent
The simplest, most straightforward type of the promo rule is as follows: the more products you add to your cart, the greater the discount you receive.
For instance, for every $100 in the magento add to cart, your customer receives a $10 discount.
You can also set some distinct conditions to trigger such discounts' application (e.g., a required product category or the minimal cart amount, etc.).
A significant advantage of this magento shopping cart rule type is the transparency of its operation to customers and its impact on the decreasing abandoned cart rate.
Get $Y discount for the Cheapest (or Most Expensive) product in the cart
It's a simple and effective rule type for a wide range of products in which a customer receives a discount for the cheapest (or the most expensive) product in the cart.
It motivates customers to add a second product to the cart, increasing the average order value.
Get $Y discount for each N products in the cart
Customers receive a discount for every fixed number of products added to the cart.
This rule can significantly increase the average order value.
Shopping Cart Conditions
The extension adds new sets of shopping cart conditions, based on:
- Customers' attributes (Name, Gender, etc.)
- Customer' purchase history (Total number of orders, Total sales amount)
Also, the extension adds additional attributes for cart items:
- Has Special Price - discount doesn't apply to products with special prices
- Is Discounted - additional discounts don't apply to already discounted items (by another shopping cart magento rule)
Custom Coupon Message
The extension has the option to enter a custom error message for each coupon.
For example, if you create a coupon that can only apply to NIKE products priced at $100 & up, you can add the custom error message "This coupon is only valid for NIKE products priced at $100 or more".
When a customer sees this, they will know what is wrong and how they can use the coupon.
Promotions Notification System
Beyond the possibility of applying promo rules in predefined conditions, it is really important to inform your clients about probable discounts and their related conditions.
To solve this task, we have created a special notification system that explains to your customers what they need to do in order to receive a discount. Without such knowledge, your promotions will be useless.
You can create texts or image banners which describe the promo and rules in our extension. It allows you to manage where and when this notification gets shown to a customer.
For example, you can show the message "Add one more item to the cart and get an additional 5% discount" if the customer already has two products in their cart. Alternatively, "Get a $10 discount for every $100 spent" can be used if the shopping cart amount is less than $100.
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What is the purpose of the Manage Coupon Codes section in the Extended Shopping Cart Rules extension and how is it used?
When configuring new magento shopping cart price rules, a configuration section with the name Manage Coupon Codes becomes visible. This section has a button for code generation and several fields:
- Coupon Qty
- Code Length
- Code Format
- Code Prefix
- Code Suffix
- Dash Every X Characters
The peculiarity of the Manage Coupon Codes section is that none of the fields or buttons are active for user input. The way this section is presented is meant solely for the compliance with the Magento coupon workflow since our magento promotions extension and magento cart extension uses the default Magento coupons.
Is it possible to configure a rule for a scenario in which customer puts items A+B into the cart, and in that case, product B is proposed for free?
The flexibility our Extended Shopping Cart Rules extension provides allows you to create a versatile promo campaign for customers by proposing free or discounted products when a cart meets specific conditions. Using our module, it is possible to easily create a rule for any of such popular scenarios as:
- the cart includes one product from category A and one product from category B, in which case the product B is proposed for free
- the shopping cart includes two products from category A and the same quantity of products from Category B then all B should be discounted
- the cart includes several products from categories A and B, and that should lead to one product of the category B to be proposed as free or discounted, and other items from category B should have normal price
- add several different products from one category to the cart and get a discount on the highest priced item
Our extension has some limitations that should be mentioned. It can't provide a discount for the final product; it is only possible to provide a discount on the cheapest or most expensive product. The price rule can be applied only to a specified category. And the module can't divide products in the cart to apply a discount only for the products that are purchased at the full price and have no additional discounts.
Can the Extended Shopping Cart Rules be used in tandem without giving additional discounts on already discounted items from other rules?
Our extension extends and modifies default magento shopping cart rules, but can't change their logic. To avoid conflicts with applying rules, the module offers to specify a priority level for each rule. Based on this priority, a store can choose which rule will run first and stop the execution of other rules.
Can the Extended Shopping Cart Rules Generate provide the functionality of coupon codes generation for a customer's first order?
Using our extension, a Magento store can create a promo campaign for users who make their first order in the shop. In order to generate discount coupons on a first order, it is necessary to set conditions that check the total order quantity for a user and provide coupons for users that have not yet made any purchases.
Can a promo discount be offered for the newsletter signup?
With the help of the Extended Shopping Cart Rules module, a store can easily create a promotional discount for a newsletter signup. In order to achieve this goal, it is necessary to do the following:
- Create a new email trigger and set the event to check subscriptions
- Create a default coupon in the "Cart Price Rules" section with specified discount that meets the conditions for providing the discount
- Edit the email and choose which coupon should be used.
Is the extension fully adapted for progressive web apps (PWA)?
Our Extended Shopping Cart Rules module is loosely suited for usage with progressive web apps. The module will use default GraphQl, but in order to use it, it's necessary to manually write React components for it. Additionally, the module doesn't support GraphQL for Product labels right now and doesn't have the React components.
Can this extension make certain products or vendors ship for free?
Currently available versions of Extended Shopping Cart Rules module do not provide a functionality for assigning discounts to the shipping prices. In order to gain flexibility on shipping prices, use the extension Shipping Price Rules for Magento 2. This extension allows you to offer shipping discounts based on order attributes and to set shipping rates per product and per order. Alternatively, a Shipping Table Rates extension may be used to gain flexible policy of table rates for shipping.
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