Magento 2 Customers Also Bought

More social proof means more conversions. Galleries that show what other people have already bought are an excellent form of social proof. Magento has an option for adding related products without using real world data.

Magento Customers Also Bought automatically displays what real customers have bought in addition to the visitor’s product of choice, boosting your conversions.

  • Show customers what people bought previously
  • Use social proof tactics
  • Go for cross-selling
  • Automate the content
  • Analyze the outcome
Feature Highlights

Business Value

Opportunity: Social proof makes customers trust your business more. This increases conversion rate because people who trust you are more likely to purchase something from you.

Problem: Standard related products featured in Magento can’t serve as social proof since you have populated it manually.

Solution: Magento Customers Also Bought includes products that real customers have already bought in addition to the product the visitor is currently buying. This provides social proof and even lets you cross-sell.

How It Works

Magento Customers Also Bought uses a rule that checks which products a particular customer has previously bought in addition to the relevant product on the page or in the cart. It then displays them on the relevant page. You can use conditions in order to customize this rule or add products to it manually. You can check the block's performance with a built-in data collection system, too.

Main Advantages

Use Social Proof Tactics

Social proof is a psychological method. These methods are among the most potent in marketing. As such, this feature is invaluable for any online business.

Go for Cross-selling

Galleries with related products aren’t just about social proof. As an added bonus, they can cross-sell and increase the amount of money generated per transaction.

Automate the Content

This feature works with a smart algorithm. The algorithm assigns the content to each Magento Customers Also Bought gallery automatically. You can tweak the algorithm's rule to better suit your needs, too.

Analyze the Outcome

Each block has a built-in analytics section. It’s great for reviewing their impact on your income.


What is social proof?

Social proof is an effect in which the more people see others taking a particular action, the more inclined they are to think that act is correct. As far as ecommerce is concerned, social proof builds trust and helps with conversions.

What can I do to increase social proof?

You can add anything that is related to other people endorsing your products or buying something in your store. The possibilities here are endless. That said, galleries with related products stand out because they offer more business value on top of social proof.

Is Magento Customers Also Bought better for social proof or cross-selling?

Although you can cross-sell with it, Magento Customers Also Bought is better for social proof. If you're more interested in cross-selling, Automatic Related Products module also has a Magento Frequently Bought Together feature.

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Compatible with:
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Enterprise: 2.3.* - 2.4.6
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