Product Labels and Badges for Magento 2

Product labels, stickers and badges that follow your catalog

A "Sale" sticker you upload once is easy. Keeping it on the right products is the hard part: the discount ends, stock runs out, a new collection arrives, and someone has to update the badges by hand.

Product Labels puts labels on product images by rules and product attributes, so they appear and disappear as your catalog changes:

• Sale labels for products with a discount, showing the real percentage or amount saved
• "New" labels for products added in the last N days
• "Only 3 left" and "Out of stock" labels driven by stock quantity and status
• A brand logo or feature badge for every option of a product attribute
• Labels on category, search and widget listings, related products and the main product image

Most stores use labels for sales and discounts, free shipping, brand and feature badges, and out-of-stock notices. All of these run on their own once the rule is set.

A rule-based label is shown on every product that matches its conditions. You build the conditions the same way as in Magento's promotion rules, combining them with ALL or ANY:

• Discount: percent discount, final price, or the difference between price and final price. The label reads the price after catalog price rules and special prices, so it shows the discount Magento actually gives.
• New arrivals: Magento's "Set Product as New" dates, or days since the product was created or updated.
• Stock: quantity in stock (for example, fewer than 5 for a low-stock label), stock status and whether the product is salable.
• Catalog: category, attribute set, SKU, brand or any attribute available for promotion rules.

Each label also has its own customer groups, store views and active dates. For example, show a "-20%" label on pants only to visitors who aren't logged in, with the discount itself set up in a Magento catalog price rule. Product Labels shows discounts; it doesn't create them.

Configurable products are covered too: a label can follow the selected variant and update when the shopper picks a swatch, or appear on the parent product when any of its variants matches the rule.

Label text can include values taken from each product, so one label works for the whole catalog:

• "Save 25%" or "Save $30" from the product's discount percentage or amount
• "Only 3 left" from the stock or salable quantity
• "Sale ends in 4 days" from the special price end date
• "Added 3 days ago" from the days since the product became new
• Any attribute value, such as the material or warranty period

The numbers are calculated for every product in advance, when the extension rebuilds its label index, so you don't edit labels when a price or stock level changes. The list of variables is in the user manual.

An attribute label gives every option of a dropdown or multiple-select attribute its own image or text. Create one label for the Brand attribute, add a logo for each brand, and every product gets the logo of its brand. Stores with many brands save the most time here.

The same works for any attribute you sell by: a warranty badge, an energy class, "Made in Italy" or a free shipping badge. On configurable products, the parent shows the attribute labels of its variants.

A label can be an image (PNG, GIF, JPG or SVG), text, or text on one of 12 ready templates: badge, price tag, rounded and wave shapes, arrow, flag, circles and a corner. Templates are HTML and LESS, so you can edit them or create your own, with a preview on test data before saving. Text labels can include HTML and emoji.

A label can also have a tooltip on hover and a link, for example to the sale page. Clickable labels work from the keyboard, and label text is marked as decorative for screen readers and search engines.

You can use the same label on listings and the product page, or a different one for each, for example a small badge in the category grid and a bigger one on the product image.

Each label goes into a placeholder: one of nine positions on the product image (top, middle or bottom, left, center or right), or a manual placeholder you add anywhere in your theme's template.

When several labels match one product, the placeholder decides how they're shown: the maximum number of labels, whether they line up horizontally or vertically, and which come first by sort order. A product on sale that's also new and low in stock doesn't end up with three badges on top of each other.

If you don't need labels on certain pages, hide them there, for example in the shopping cart.

For instance, here's a label for a sale on bags:

• Step 1. Set the sale dates, store views and customer groups for the label.

• Step 2. Choose the products in the Conditions tab, for example the Bags category. After you save, the tab shows how many products the conditions match, so you can check the reach before the label's start date.

• Step 3. Pick the image or template, the text and the position. The label grid shows a preview of each label.

The sale label appears on every bag in the category and leaves on its own when the sale dates end.

Hyvä support is part of the extension since version 2.6.0, with no separate compatibility package to install. On Hyvä, labels show on category, search and CMS listings, related product tiles and the main product image. The only extra step is for your developer: after installing or updating, regenerate the Hyvä config and rebuild Tailwind, as described in the Hyvä guide.

Labels are prepared in advance by their own index and rendered in the page HTML, so the storefront doesn't check rules for each product on every visit. A category page loads the labels for all its products in one database query.

The 2026 releases were focused on stores with large catalogs: labels stay visible during a full reindex, two reindexes can't run at the same time, and the index changelog is cleaned in batches, so a large backlog doesn't stall the database.

Still comparing product label extensions? Our comparison of Magento 2 product label extensions puts the paid and free options side by side on label rules, cart labels and Hyvä support, including where another one is the better fit.