Customer Segmentation Suite for Magento 2

Customer segmentation is one of the central principles of marketing.

The Magento 2 Customer Segment extension allows you to split customers into segments according to the rules and then use them in other extensions.

It allows merchants to use communication channels with customers in the most effective way. Also, it will decrease the financial resources needed for marketing.

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Feature Highlights

Customer segmentation is one of the central principles of marketing.

It allows merchants to utilize communication channels with their customers in the most effective way. Also, it decreases the financial resources needed for marketing.

Segment customers' based on powerful and flexible rules

Magento 2 Customer Segment extension allows you to split your customers into segments according to your rules and then use these segments in the other extensions.

Customers can belong to any of the deliniated segments. The extension works both with registered and non-registered customers (those who placed their order without registering).

Customers can belong to any of the multiple segments you have created . The extension works both with registered and non-registered customers (those who placed their order without registering).

The rules can use the following data about a client for segmentation:

  • Customer Attributes (e.g. gender)
  • Billing/Shipping address attributes (e.g. country, state)
  • Order Address Attributes
  • Total or Average Sales Amount
  • Number of Orders
  • Purchased Quantity
  • Status/date of the last order
  • Amount in the current shopping cart
  • Number of products in the current shopping cart
  • Number of products in Shopping Cart / Wishlist / Gift Registry
  • Products that were bought before
  • Products that were viewed before

Personalized Discounts

The extension allows you to use segments in the cart price rules. Thus, you can provide a personalized discount for your customers based on the particular segment a customer belongs to.

Move customers between groups

The extension allows you to move customers between different customer groups depending on the segment they belong to.

Insightful reports

Our customers' segmentation Magento 2 extension provides sales reports for each segment.

Segment Customers Preview

Quickly preview individual customers to find out whether they match a specific segment or not.

Export Segment Customers

Automatically export segment's customers upon refresh completion.

Export .csv file with a relevant audience for Facebook ads.

Segment History

Check the history of a particular segment to see how its quantity and quality have changed over time.

Integration with other modules

Our Magento 2 Customer Segmentation Extension is integrated with the following extensions:

  • Follow Up Email - you can send different emails based on the group a customer belongs to.
  • Advanced Reports - you can use segments in building different types of reports.
  • Gift Registry - you can assign a customer to a segment depending on the products that are in their Gift Registry.
  • Reward Points - you can use customer’s segments in the Earning and Spending reward rules.
  • Magento Newsletter - you can now use all the power of the segment's rules to partition your newsletter audience more precisely.

We will keep adding integrations with Magento and Mirasvit extensions. Feel free to contact us if you need a specific integration for this extension. Our goal is to provide customer segmentation in Magento 2 for the majority of our extensions.

See it in action!
Pick a quick tutorial to learn about various aspects of this extension
Customer Reviews 11
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Your Rating
Great to to create customer segments based on various parameters and past history.
James  from Kenya
I love the way I am able to create customer segments based on various parameters and past history. It gives me critical data info that helps in tailoring marketing campaigns appropriate to various segments. Thanks.
Nice Way of Segmentation
itechnical  from Riyadh, Saudi Arabia
Very nice to have the control to segment the costumers based on many conditions , can benefit in many things including follow-up email and special offers roles
Great Extension!
wrc  from Antalya, Turkey
Great extension great support and features. So far all works very well.
Thank you Mirasvit!
Overall great extension
HappyMagento  from Nairobi, Kenya
I wish that mirasvit will implement soon an interaction of this extension with the push notification module so that it would be possible to target customers in a more personalized way sending the targeted push notifications.
Good
from Melbourne, Australia
Good stuff
Really improves conversions and builds loyalty
Rob  from Johannesburg, South Africa
Customer Segmentation Suite enables you to really get to know your audience and create segments based on purchases and other account behaviour. Combine this with Follow Up Email to customise emails to each segment and you have one incredibly powerful email marketing platform.
Installed also: Affiliate M2
Essential to increase conversion rates!
K730  from Melbourne, Australia
Nobody appreciates random emails anymore, Customer Segmentation Suite enables you to really drill-down your audience and create segments based on purchases and other account behaviour. Combine this with Follow Up Email and you have one incredibly powerful email marketing platform.
OK
Scott  from Wilmington, United States
Has potential, but so far facing a lot of bugs just trying to do normal stuff. Newsletter integration for sending to segments is OK, but could use improvements like auto adding customers and guests to newsletter, etc.
Customer Segmentation Suite
Allan  from Shepperton, United Kingdom
the extension work well and it is very useful to have this extension
Customer Segmentation for Magento 2 by Mirasvit
Milosz  from East Rutherford, United States
Customer Segmentation is very important when it comes to marketing. Mirasvit Customer Segmentation Suite for Magento 2 will help you target your customers more precisely which will drive much more sales and fewer people unsubscribing from your newsletter, more clicks to your email and it's all within your Magento 2 store! Excellent support.
Awesome
Tom  from Kenosha, United States
I love that this integrates with their other extensions. Now I can send out follow up emails according to certain rules based on customers previous orders. Just awesome!
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$149
90 days FREE support
FREE lifetime updates
30 days money back guarantee
Compatible with:
Community: 2.1.* - 2.4.3
Enterprise: 2.1.* - 2.4.3
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We provide you with lifetime free updates. We constantly add new features to all our modules, and are always interested in hearing your opinion and implementing your suggested features in our future developments.

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Usability and Performance

The Module is easy to install and upgrade, just follow our step-by-step user guide.

Safe Magento updates

No core modifications. Just use the composer or copy the extension’s files to the root directory of your store.