Customer Segmentation Suite for Magento 2

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Customer segmentation is one of the central principles of marketing.

The Magento 2 Customer Segment extension allows you to split customers into segments according to the rules and then use them in other extensions.

It allows merchants to use communication channels with customers in the most effective way. Also, it will decrease the financial resources needed for marketing.

Compatible with:
2.3.* - 2.4.7
2.3.* - 2.4.7
Magento Cloud

Customer segmentation is one of the central principles of marketing.

It allows merchants to utilize communication channels with their customers in the most effective way. Also, it decreases the financial resources needed for marketing.

Segment customers' based on powerful and flexible rules

Magento 2 Customer Segment extension allows you to split your customers into segments according to your rules and then use these segments in the other extensions.

Customers can belong to any of the deliniated segments. The extension works both with registered and non-registered customers (those who placed their order without registering).

Customers can belong to any of the multiple segments you have created . The extension works both with registered and non-registered customers (those who placed their order without registering).

The rules can use the following data about a client for segmentation:

  • Customer Attributes (e.g. gender)
  • Billing/Shipping address attributes (e.g. country, state)
  • Order Address Attributes
  • Total or Average Sales Amount
  • Number of Orders
  • Purchased Quantity
  • Status/date of the last order
  • Amount in the current shopping cart
  • Number of products in the current shopping cart
  • Number of products in Shopping Cart / Wishlist / Gift Registry
  • Products that were bought before
  • Products that were viewed before

Personalized Discounts

The extension allows you to use segments in the cart price rules. Thus, you can provide a personalized discount for your customers based on the particular segment a customer belongs to.

Move customers between groups

The extension allows you to move customers between different customer groups depending on the segment they belong to.

Insightful reports

Our customers' segmentation Magento 2 extension provides sales reports for each segment.

Segment Customers Preview

Quickly preview individual customers to find out whether they match a specific segment or not.

Export Segment Customers

Automatically export segment's customers upon refresh completion.

Export .csv file with a relevant audience for Facebook ads.

Segment History

Check the history of a particular segment to see how its quantity and quality have changed over time.

Integration with other modules

Our Magento 2 Customer Segmentation Extension is integrated with the following extensions:

  • Follow Up Email - you can send different emails based on the group a customer belongs to.
  • Advanced Reports - you can use segments in building different types of reports.
  • Gift Registry - you can assign a customer to a segment depending on the products that are in their Gift Registry.
  • Reward Points - you can use customer’s segments in the Earning and Spending reward rules.
  • Magento Newsletter - you can now use all the power of the segment's rules to partition your newsletter audience more precisely.

We will keep adding integrations with Magento and Mirasvit extensions. Feel free to contact us if you need a specific integration for this extension. Our goal is to provide customer segmentation in Magento 2 for the majority of our extensions.

Lifetime access to source code
Access to free support and updates for 1 year
Updates and support prolongation - $90

Pay today $149 for the first year.

Then $90 for updates and support services per year.

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See it in action!
Pick a quick tutorial to learn about various aspects of this extension
Customer Reviews 15
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Josh Verified Buyer
From Durban, South Africa
Using the module for over 3 years
Great Extension
This extension does what it says
Also installed:
Sphinx Search Ultimate,  Advanced Reports,  Advanced Product Feeds,  Full Page Cache Warmer,  Layered Navigation,  Promo Banners,  Knowledge Base and 10 more
Nick Verified Buyer
From Chingford, United Kingdom
Using the module for 16 days
Better Than The Commerce Version
Changed from the commerce version to the Mirasvit plugin and I'm impressed with the easy of use and being able to see report generation progress.
Also installed:
Automatic Related Products
InkStoreUSA Verified Buyer
From Cliffside Park, United States
Using the module for over 2 years
Very Helpful
Customer Segmentation is a must extension for us. With this extension, we are able to separate customers by their purchased products. So we can send targeted marketing emails. As a result, customers always get relevant emails.
Also installed:
Advanced Product Feeds,  Layered Navigation,  Reward Points,  Store Credit & Refund,  Extended Shopping Cart Rules,  RMA,  Affiliate and 10 more
kas Verified Buyer
From Ethiopia
Using the module for 3 months
knowing your customer is half way of sales achievement
if you know your customer you could help them with what they need based on their interest. the way to know your customer well is by categorizing, indexing, or segmenting your customer with the same characteristics. Mirasvit customer segmentation module helps you to do that with ease. I suggest anyone with Magento application to try it. i am sure you will not regrate.
Also installed:
Elastic Search Ultimate,  Advanced Reports,  Fraud Detector,  Affiliate,  Product Kits ,  Advanced SEO Suite,  Inventory Planner and 7 more
James Verified Buyer
From Nairobi, Kenya
Using the module for 15 days
Great to to create customer segments based on various parameters and past history.
I love the way I am able to create customer segments based on various parameters and past history. It gives me critical data info that helps in tailoring marketing campaigns appropriate to various segments. Thanks.
Also installed:
Reward Points,  Follow Up Email,  Help Desk MX,  Advanced SEO Suite,  Advanced Reports,  Layered Navigation,  Order Management and 7 more
Manual & Support
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Version 1.2.9Aug 28, 2023
Fixed the issue with displaying segments info in the Segments grid
Version 1.2.8Aug 8, 2023
Fixed the issue with refreshing segments (Column 'item_id' in where clause is ambiguous)
Version 1.2.7Mar 22, 2023
Fixed the issue with error 'Invalid parameter number: number of bound variables does not match number of tokens' on the Edit Queue (Newsletter Queue) page'
Version 1.2.6Feb 23, 2023
Added support of Magento 2.4.6
Fixed the issue with address data not loaded for Matched Guests
Version 1.2.5Dec 8, 2022
Fixed the issue with the error 'Deprecated Functionality: Implicit conversion from float to int loses precision' (PHP8.1)
Reasons to choose Mirasvit
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Remarkable support

One year free and high quality support. We go to great lengths to provide maximum satisfaction with every module you have purchased in our store. By helping you with installation, configuration, answering your every question, we do all our best to eliminate any possible problems.

Risk-free Investment

30-days money back guarantee. If you are not satisfied with our extension performance for any reason, we provide a full refund.

Constant improvements and upgrades

We constantly add new features to all our modules, and are always interested in hearing your opinion and implementing your suggested features in our future developments.

Comprehensive Documentation

We provide an expanded user guide for every aspect of our extension, so you can find answers for all your burning questions.

Unencrypted source code of our products

You can customize extension according to your needs and requirements.

Usability and Performance

The Module is easy to install and upgrade, just follow our step-by-step user guide.

Ready for Magento Cloud

No core modifications. The extension has been tested in a Magento Cloud environment and is fully compatible with it.