Magento 2 Buy Together - Product Kits
The Magento 2 Product Kits module lets you create product bundles for customers to complete. Urging them to buy the entire kit instead of a single product is a great way to increase your average order value.
It expands on the default Magento functionality in so many ways that you'll never want to go back.
- Take advantage of bundling and cross-selling
- Automate product bundles creation
- Receive suggestions for bundled products
- Let customers personalize their bundles
- Set flat/percentage discount for bundled products
- Display related bundles on the product and shopping cart pages
Business Value
- Opportunity: Bundles are a tried-and-tested method for increasing your average order value. Offering your customers products that go well together is also great for cross-selling.
- Problem: Magento does let you sell product bundles in the default version, but the options provided are far too rigid. They don't work for cross-selling because they have a separate product page. Customers have to commit their own time to finding and completing the bundle. You can only assign the products to the bundle manually. On top of that, there's no option to discount products within the bundle.
- Solution: The Magento 2 Product Kits extension is significantly more flexible, and offers more features. The customers don't need to switch pages to add more products from the bundle, so it's a great option for cross-selling. The module can populate bundles automatically. You can add discounts to each product in the kit, too!
How Does It Work?
The extension displays a kit that bundles the customer's original choice along with additional products on the product and cart pages. Customers can add the other products to the cart without leaving the page.
Streamlined Configuration
Populate the bundles easily
Our extension's smart its option automatically bundles products depending on the conditions you specify during the setup.
You can add the products to kits manually, too.
Add as many products to as many kits as you need
You can have an unlimited number of products in a single Buy Together product magento kit. You can also add a single product to several kits.
On top of that, you can add any product type to the kit - even the standard product bundles!
You don't need a business analyst to set up the module
The extension can recommend you the best product combinations based on your order history.
Quickly create product kits that will best suit the needs of your customers by using the Suggest Kits options. It uses the statistics of your store to propose suggested items for the kit.
Simply specify the number of products for the kit, number of orders, and kit price. Additionally, you can select products based on the customer shopping history.
Press the button Suggest Kits and our module will propose you several variants for kit products. Modify selection criteria to alter propositions to your needs.
With the Suggest Kits function, you get such benefits as:
- Getting dozens of propositions for product kits with a click of a button
- Flexibly adjusting the proposed products for kits with selection criteria
- Creating product kits based on your store sales history
Check all the combinations
The module will display all kit variations and available discounts with your current settings. This list will help you make sure that all bundles fit your business goals. Use this option to quickly create magento buy together and save product kits.
Personalization Opportunities
Let the customers select what they want
Smart kits allow your customers to choose from several products which meet its conditions. The more choices they have, the more likely they will be to convert with your buy together and save magento product kit offer.
Be more flexible
You can let customers purchase only some of the products in the kit. This offers them more freedom and makes the customers more likely to get the bundle.
Five Discount Types
Make it simple and understandable
This option deducts money from the product's price. Your customers will easily be able to see how much they are saving.
Cover more products efficiently
If you plan on discounting products with significantly different prices, the fixed price discount may end up underestimating prices for some and overestimating them for others. A percentage discount deducts money depending on the product's price, so you'll make the promotions spread more evenly.
Create different discounts for different positions
This is a more advanced option. The discount is tied to the product order in the customer's kit.
Let's say your kit consists of products A, B and C. All of them can be the kit's primary products, and all of them are optional. The first discount is 10%, the second discount is 15% and the third discount is 30%.
If the kit's combination is AB where A is the primary for the customer, product A will receive a 10% discount and product B will be discounted by 15%. If the kit's combination is CAB where C is the primary for the customer, product C will receive a 10% discount, product A will recieve a 15% discount and product B will receive a 30% discount.
Encourage cross-selling
Kit-relative percentage is calculated depending on the number of products in the kit. This is most useful if you have three or more products in the kit, and some of them are optional.
Let's say you have a kit with products A, B and C. All of them can be primary products, and all of them are optional. The first discount is 10%, the second discount is 15% and the third discount is 30%.
If the kit's combination is ABC, all of them will have a 30% discount regardless of which product is primary for the customer. If the kit's combination is AB, both of them will have a 15% discount regardless of which product is primary for the customer.
Customize everything
This type of discount lets you assign a separate discount type to each product in the kit. That way you'll be able to set the rules exactly as you want them.
Let's say you have a kit with products A, B and C. All of them can be primary products, and all of them are optional. Product A's discount is $20 USD. Product B's discount is kit-relative 5%. Product C's discount is relative 10%.
Product A's discount will always be $20 USD. Product C's discount will be 20%, 5% or 10% depending on its position in the customer's kit. Product B's discount will be either 5% or 10% depending on the number of products in the kit.
Discount Enhancements
Nicer prices increase sales
The price of products in the kit doesn't always add up to a psychologically attractive number. You can round the kit's price (for example, 187.23 to 189.99) in order to maximize the bundle's conversion potential.
Show the customers how great of a deal it is
The module displays the exact discount value in the kit. This gives the customers an even greater incentive to complete it.
Discounts aren't always enough
You can add one or more products with 100% discounts to kits. This will be sure to make the customers interested in the bundle.
The ability to create product bundles manually or automatically
The ability to set discounts on products within the bundle
The ability to restrict bundles to specific customer groups or store views
The ability to track the performance of your bundles
Pros:
The extension is very easy to use.
It offers a number of features that allow you to create flexible and effective product bundles.
It is well-supported by the developer.
Cons:
The extension can be a bit expensive.
It can be a bit complex to set up if you are not familiar with Magento 2.
Overall:
Magento 2 Buy Together - Product Kits is a great extension that can help you increase your average order value and cross-sell products to your customers. It is easy to use and offers a number of features that allow you to create flexible and effective product bundles. I highly recommend this extension to anyone who is looking for a way to improve their Magento 2 store.
Recommendation:
If you are looking for a way to increase your average order value and cross-sell products to your customers, I highly recommend Magento 2 Buy Together - Product Kits. This extension is easy to use and offers a number of features that allow you to create flexible and effective product bundles. I have been using this extension for my own store and I have seen a significant increase in my average order value.
One of the standout features of this extension is its simplicity and user-friendly interface. Setting up product kits and defining bundle promotions is a breeze, even for someone with limited technical knowledge. I was able to create attractive bundles within minutes, maximizing my product offerings and increasing customer engagement.
Save time by starting your support request online and we'll connect you to an expert.
Can the Product Kits configure a fixed bundle kit that becomes out-of-stock if any of the included products has lower inventory level than the bundle specifies?
Our Product Kits module allows a Magento 2 shop to sell several products or services together as a combined unit - a bundle kit. Often the purpose of making such kits is to offer a lower price per item in the bundle in comparison to the cost of that particular item when it is sold separately. This allows them to make new propositions to the customers using the same existing product catalog of the store. It also helps encourage customers spend more at your store. However, it does not manage inventory.
Can product kits be created programmatically via API?
The Product Kits module provides a graphic user interface in Magento backend admin panel as the main way of creating the product bundles.
Additionally, our module provides a programmatic way of creating product kits using API. This is done through the GraphQl query language. The GraphQl is a separate module that should be installed into the Magento store separately. Access to this module is provided without any additional charge to existing users of the Product Kits module.
Does the extension allow the application of coupons or price rules?
The Product Kits module does not apply any price rules or coupons for carts that include products kits. Still, this module allows you to highlight products in the product bundle with a special label, which can be used for discounted product bundles displayed on the cart page. The discount can be set exclusively for the product bundle as a fixed sum, percentage, or relative percentage. Get more information in module's documentation
Is it possible to bundle a product as a free gift with Product Kits?
Using this module, a Magento 2 store can offer customers a bundled product as a free gift and visually inform the shopper about such options. The Product Kit extension provides an option for displaying a discount text, for example 'Free Gift', and overriding the price of the item with a value of $0.0.
Blog
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Anton Gurtovoi
- May 29, 2024
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