Magento 2 Buy Together - Product Kits
The Magento 2 Product Kits module lets you create product bundles for customers to complete. Urging them to buy the entire kit instead of a single product is a great way to increase your average order value.
It expands on the default Magento functionality in so many ways that you'll never want to go back.
- Take advantage of bundling and cross-selling
- Automate the kit population
- Receive kit content suggestions
- Let customers personalize their bundles
- Create elaborate discounts
Opportunity: Bundles are a tried-and-tested method for increasing your average order value. Offering your customers products that go well together is also great for cross-selling.
Problem: Magento does let you sell product bundles in the default version, but the options provided are far too rigid. They don't work for cross-selling because they have a separate product page. Customers have to commit their own time to finding and completing the bundle. You can only assign the products to the bundle manually. On top of that, there's no option to discount products within the bundle.
Solution: The Magento 2 Product Kits extension is significantly more flexible, and offers more features. The customers don't need to switch pages to add more products from the bundle, so it's a great option for cross-selling. The module can populate bundles automatically. You can add discounts to each product in the kit, too!
Anything the standard bundles can do, the module can do better.
How Does It Work?
The extension displays a kit that bundles the customer's original choice along with additional products on the product and cart pages. Customers can add the other products to the cart without leaving the page.
- Smart Kits
- No Restrictions
- Suggested Kits
- Bundle Previews
Populate the bundles easily
Smart kits automatically bundle products depending on the conditions you specify during the setup.
You can add the products to kits manually, too.
Add as many products to as many kits as you need
You can have an unlimited number of products in a single kit. You can also add a single product to several kits.
On top of that, you can add any product type to the kit - even the standard product bundles!
You don't need a business analyst to set up the module
The extension can recommend you the best product combinations based on your order history.
Check all the combinations
The module will display all kit variations and discounts possible with your current settings. This list will help you make sure that all bundles fit your business goals.
- Optional Products
Let the customers select what they want
Smart kits allow your customers to choose from several products that fit its conditions. The more choices they have, the more likely will they be to convert.
Be more flexible
You can let customers purchase only some of the products in the kit. This offers them more freedom and makes the customers more likely to get the bundle.
Five Discount Types
- Fixed Price
- Relative Percentage
- Kit-relative Percentage
Make it simple and understandable
This option deducts money from the product's price. Your customers will easily be able to see how much they are saving.
Cover more products efficiently
If you plan on discounting products with significantly different prices, the fixed price discount may end up underestimating prices for some and overestimating them for others. A percentage discount deducts money depending on the product's price, so you'll make the promotions spread more evenly.
Create different discounts for different positions
This is a more advanced option. The discount is tied to the product order in the customer's kit.
Let's say your kit consists of products A, B and C. All of them can be the kit's primary products, and all of them are optional. The first discount is 10%, the second discount is 15% and the third discount is 30%.
If the kit's combination is AB where A is the primary for the customer, product A will receive a 10% discount and product B will be discounted by 15%. If the kit's combination is CAB where C is the primary for the customer, product C will receive a 10% discount, product A will recieve a 15% discount and product B will receive a 30% discount.
Kit-relative percentage is calculated depending on the number of products in the kit. This is most useful if you have three or more products in the kit, and some of them are optional.
Let's say you have a kit with products A, B and C. All of them can be primary products, and all of them are optional. The first discount is 10%, the second discount is 15% and the third discount is 30%.
If the kit's combination is ABC, all of them will have a 30% discount regardless of which product is primary for the customer. If the kit's combination is AB, both of them will have a 15% discount regardless of which product is primary for the customer.
This type of discount lets you assign a separate discount type to each product in the kit. That way you'll be able to set the rules exactly as you want them.
Let's say you have a kit with products A, B and C. All of them can be primary products, and all of them are optional. Product A's discount is $20 USD. Product B's discount is kit-relative 5%. Product C's discount is relative 10%.
Product A's discount will always be $20 USD. Product C's discount will be 20%, 5% or 10% depending on its position in the customer's kit. Product B's discount will be either 5% or 10% depending on the number of products in the kit.
- Price Rounding
- Visualized Savings
- Free Gifts
Nicer prices increase sales
The price of products in the kit doesn't always add up to a psychologically attractive number. You can round the kit's price (for example, 187.23 to 189.99) in order to maximize the bundle's conversion potential.
Show the customers how great of a deal it is
The module displays the exact discount value in the kit. This gives the customers an even greater incentive to complete it.
Discounts aren't always enough
You can add one or more products with 100% discounts to kits. This will be sure to make the customers interested in the bundle.
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