From Idea to Implementation: Building the ChatGPT AI Extension

Watching your e-commerce business grow feels amazing—your product catalog keeps expanding, and new orders steadily roll in. But as your store grows, so does your to-do list: product listings, meta tags, and descriptions grow like mushrooms after the rain, demanding more time, effort, and precision than ever before. What started as a straightforward routine now feels like a never-ending cycle.

Adding automation seems like an obvious solution, but there’s a catch—the tool needs to do more than just keep processes running smoothly. It should simplify your routine without slowing down your site, conflicting with other extensions, or requiring constant fixes. The stability of the entire system directly impacts conversions, sales, and customer trust.

What does it take to build modules that actually solve business problems without creating new ones? At Mirasvit, we carefully plan every stage of building a new extension—from concept to support. Our goal is to deliver a stable, well-engineered solution that integrates seamlessly into an online store and works without complex setup or constant adjustments.

To show, not just tell, we invite you to take a behind-the-scenes look at the development of one of our extensions—GPT AI Assistant—and explore how we create products that earn our customers’ trust.

Table of Contents

• The idea behind ChatGPT AI Assistant
• Problem analysis and solution exploration
• Development and testing the ChatGPT AI Assistant for Magento
• Continuous Improvement of Magento AI Content Generator
• Conclusion

The idea behind ChatGPT AI Assistant

Our idea to develop an assistant module powered by the ChatGPT LLM came from understanding the challenges web store owners face when handling comprehensive product catalogs.

We analyzed data from daily client interactions and reassessed our past experience developing modules for the Magento 2 platform.

We took into account the following:

1. Customer communication with the support team.
2. Functional capabilities frequently requested by our customers.
3. Existing module features that could be enhanced and adapted for the new module.

We also evaluated how resource-consuming regular content creation and updates were for large web store owners in terms of time, team effort, and workload distribution. On top of that, we couldn’t overlook the challenges of managing a diverse product range—from groceries and apparel to consumer electronics and craft supplies.

To tackle these difficulties, we chose ChatGPT—one of the most advanced technologies for processing and generating large-volume content—which is capable of handling such workloads efficiently.

Problem analysis and solution exploration

After analyzing the data on hand, we identified the most pressing tasks that could be automated.

Task 1: Adding/updating product attributes.

At the time of AI Assistant development, we already had a module that generated product descriptions based on predefined templates using variable attributes such as color, size, material, etc.

To use it, the user had to create a rule and write a product description using variables. When the product page was viewed on the website, the module automatically populated the description with real product data from the item's attributes.

If a product attribute had missed a value, the resulting description would be left blank. This could affect the text congruence, requiring additional verification after description generation.

This approach enables process automation and saves time on routine tasks. However, it becomes limiting for web stores with a diverse product lineup, as it requires creating numerous rules, thus making it resource-intensive.

We decided to build on this functionality and enhance it with AI in the new module. This approach would allow for greater flexibility beyond predefined templates by automatically recognizing available product attributes and generating descriptions tailored to actual product details, even if some were missing.

Additionally, we introduced multiple content generation options: manual, using the Magento backend for individual items; and automatic, utilizing SSH commands for bulk processing and populating the website.

Task 2: Content generation.

On a web store, content is needed not only for product pages but also for the blog, FAQ section, Knowledge Base, and other pages, significantly expanding the AI module’s scope of tasks.

To make the extension more versatile, we introduced a custom prompt generation feature. This made it possible to use the tool in new scenarios, such as creating article structures, incorporating keywords into content, and proofreading.

Additionally, we integrated the module with the Help Desk. Now, with custom prompts, users can quickly generate ticket responses, proofread messages before sending, or create an FAQ section based on real user questions.

Task 3: Multiple language support.

Another key challenge is expanding sales into new markets. To sell in a new region, the website must be translated into the target language. Proper localization requires a specialist who is not only fluent in the language but also understands the store’s specifics.

Since text translation is one of ChatGPT's key features, it was another strong reason for selecting this language model as the foundation for the new extension.

Thus, we defined the goal of the new module: to help large web store owners quickly and accurately generate essential website content—product descriptions, meta tags, CMS pages, and more—aligned with their business needs.

From a technical standpoint, the module needed to be capable of extracting the values of product attributes, categories, and pages while using predefined prompts to automate routine content tasks with ChatGPT.

We compiled all the gathered requirements into a technical specification, which served as the primary document guiding the product development process.

Development and testing the ChatGPT AI Assistant for Magento

When developing a module, we aim to create a solution that meets user expectations, effectively handles assigned tasks, integrates stably with Magento 2 core functions and third-party services, and remains user-friendly and intuitive.

With this goal in mind, we assembled a project team of experienced specialists, each an expert in their field. This ensures high-quality results at every stage of development.

When developing ChatGPT AI Assistant, we followed a well-designed development workflow:

Functionality implementation

The module was developed in stages, with fully functional features implemented at each step.

First, we enabled the module to handle product pages, process variables, and execute prompts manually. Then, we added support for bulk product processing and command execution via SSH.

Once the core functionality was in place, we enhanced it by adding support for categories and CMS pages, along with integration with modules like Blog MX, Help Desk, and others.

Testing

To ensure the product was not only feature-rich but also reliable, we implemented automated testing alongside development. We verified the following:

• Code accuracy—Ensured new features worked as intended and produced the expected results.
• Stability—Verified that changes didn’t disrupt existing functionality.
• Data validity—Checked whether input and output data (user inputs and system responses) were processed correctly.
• Performance—Assessed whether the new functionality ran smoothly and without delays.
• Compatibility—Tested how the new code interacted with different platform versions and installed modules.
• Error resilience—Evaluated how the system responded to unexpected or incorrect usage scenarios.

Before the release, the developers conducted a full cycle of automated testing to verify the functionality of all module features. It was then passed on to manual testers to identify gaps that automated tests hadn’t covered. Notably, we typically resolve up to 90% of detected issues during the testing phase.

Demo version of ChatGPT Generator

To enable users to test the module in real-world scenarios, we developed a GPT AI Assistant demo version. This allows potential clients to evaluate the following before making a purchase:

• Explore the module’s features and settings (e.g., the list of available OpenAI models).
• Learn how to set up prompts and automation rules.
• Understand what types of content the module can interact with and how it can integrate with Magento.
• Test the module in action to evaluate its suitability for business needs.

Additionally, after purchasing the extension, the demo can serve as a reference for setting up a customer's store.

Release

We created a AI Assistant user guide with all the necessary instructions and announced the release, showcasing the module’s key features.

The development of the AI GPT content generator followed a well-structured, multi-stage process, with each step focused on delivering a high-quality product. The seamless collaboration of specialists at every level of development resulted in a stable, efficient, and user-friendly solution that was fully ready for deployment.

After the release, we continued monitoring the module’s performance, incorporating customer feedback to ensure its stability.

Rollout and user feedback

For us, customer feedback is key to determining whether our solution truly helps solve the intended tasks effectively.

Feedback from our regular customers is especially valuable. They trust Mirasvit, recognize the reliability and quality of our modules, and often purchase new solutions even before their official release. If they run into any issues, they notify us right away, allowing us to make improvements early in the launch phase.

Building and maintaining customer trust is our priority, which is why we deeply value their input to ensure the final product fully meets their expectations.

Support

If users have questions about setup or functionality while testing the demo or after installing the module, they can always reach out to our support team. We carefully review customer inquiries and address them as quickly as possible to resolve issues and provide the right solution without delay. This approach helps us maintain a high standard of customer service.

Continuous Improvement of Magento AI Content Generator

The module is currently available with core functionality, but it continues to evolve with new features being added regularly.

After the release, any user can request additional functionality if needed. If a suggested feature helps customers solve practical tasks and fits seamlessly into the module’s logic, we consider it for implementation.

Besides enhancing functionality, we prioritize making the module as intuitive and user-friendly as possible. Recurring customer questions often signal a potential usability issue. In such cases, we analyze the problem, determine its root cause, and implement the most suitable solution—adjust the module, improve the interface, update the documentation, or make other refinements.

Another common need is module integration with other solutions. We carefully assess these requests, evaluate the feasibility of integration with our modules or third-party extensions, and, if it proves valuable, incorporate it into the module. After that, the customer simply needs to install the update.

Just as ChatGPT’s language model evolves, we continuously refine the module—analyzing its functionality, benchmarking it against the competition, incorporating customer feedback, and keeping up with market trends.

When a new model is released, we update the module to support it, allowing customers to select the appropriate version in the settings. With each major ChatGPT update, we assess its impact and integrate relevant improvements to enhance the module’s performance.

A module’s development doesn’t stop at release—we continue improving usability, expanding functionality, and incorporating customer feedback. Ongoing support and regular updates ensure that it stays relevant and remains a valuable, user-friendly tool.

Conclusion

At Mirasvit, we strive to create products that deliver real business value and fully meet our customers' needs. Our success is driven by a well-structured, multi-stage development process, where every step—from idea to release and ongoing support—involves highly skilled specialists and close collaboration with end users.

This approach allows us to gain a deeper understanding of real-world business contexts and develop products that meet the highest standards at every level—from usability to technical stability while addressing the evolving needs of e-commerce store owners.

The result is GPT AI Assistant—a tool designed for the automatic generation of large volumes of unique, multilingual content, including product descriptions, meta tags, blog posts, and customer responses.

We are grateful to our customers for their trust and appreciation of our products, which help make their daily work in e-commerce simpler, more efficient, and easier to manage.