Magento 2 Affiliate Program: Best Practices for Ecommerce Stores

Here are four significant facts that will persuade you to establish an affiliate program in your Magento shop:

  1. U.S. affiliate marketing as an industry spends about $5B. This amount of money is twice the economy of Belize (according to
  2. More than 80% of brands utilize affiliate marketing potential.
  3. 38% of marketers call affiliate marketing one of the top means of acquisition.
  4. In most affiliate programs, 10% of affiliates generate 90% of affiliate revenue.

What do potential affiliates expect from an affiliate program they're considering joining? How can you run an effective and revenue-driving program?

Look at the checklist of a successful affiliate program:

Ecommerce Store Reputation – High

Every affiliate needs to know who he or she is dealing with. The store’s reputation must be high in order to acquire more affiliates and engage them with a program. The more potential affiliates know about the online retailer, the higher the chances are for success.

Cost To Join – FREE

Signing up and participating in an affiliate program must be free! No commission! Retailers who try to charge some fees for joining usually end up with nothing.

Commissions Earning Rules – Transparent And Clear

It would be ideal if any potential affiliate could view commissions paid and evaluate his or her opportunities with your store program. The more transparent your store is, the more affiliates you will get.

Payment Terms And Conditions – Plain

Most affiliate programs issue payments once a month or after an affiliate earns a given minimum amount (typically, $50-100). In any case, potential participants should be informed of these terms and conditions BEFORE they join.

Statistics And Reports – Real-Time 24/7/365

Every eCommerce affiliate program should provide its participants with vital statistics. They should be able to view a bunch of data in real-time, but the most useful statistics are the following: impressions, clicks, CTR, sales.

Visualize the dynamic of these data sets over time and add valuable reports to your program. There are additional preferences, like whether an affiliate can track his or her affiliates, how much time they remain in the system, whether this is one or two-tier program (two-tier is less attractive), etc.

SOLUTION for Magento 2 Store

Our aim has been to develop the best eCommerce affiliate program on the market. To cope with this challenging task, our engineers studied best practices for affiliate eCommerce sites and combined them with our experience in eCommerce affiliate marketing.

Mirasvit's Magento 2 Affiliate program extension is a quite flexible and advanced solution that is able to provide your store with the ideal affiliate program.

Our solution for an affiliate program Magento 2 has the most in-demand features for customers and store managers. View them below:

Clear Program Types & Commissions

Mirasvit has created a plain dashboard, where every participant can view the settings of the eCommerce affiliate program:

  • Types of available eCommerce partnership programs
  • Commissions paid
  • Minimum balance for withdrawals

This information is vital and easy to access at a glance!

Affiliate Dashboard.

Transparent Transactions History

It’s crucial to view all transactions in real-time. Affiliate extension allows for tracking the following information:

  • Transaction date
  • Transaction revenue amount
  • Balance after any transaction
  • Transaction details (commission for the specific order or withdrawal)
  • Current account balance

All the data appears in ‘as-it-happens’ mode.

Affiliate Transactions History

Simple Affiliate Settings

No complicated setups or settings! Setting up Magento 2's affiliate program takes only a few minutes. All your affiliate needs to do is just provide you with the following simple information to start:

  • Referring affiliate eCommerce store
  • Payment method (PayPal or Stripe)
  • Email for payments (optional).

Also, there’s the option of subscribing to email notification. If an affiliate accepts the rules, he or she gets emails about transactions, balance changing, withdrawals, and other information messages.

Affiliate Account Settings

Copy & Paste: Easy Promotion Products Implementation

The only way of applying your store promotion products on an affiliate website is just Copy & Paste! Yes, it's really that simple!

Whatever the chosen promo product, an affiliate just needs to COPY the code of the banner or hyperlink address and PASTE it in the appropriate place on his or her website.

These are the following ways to copy-paste for any affiliate:

  • An affiliate link
  • A referral widget
  • Banners

Referral widget code

The Long And The Short Of It Right On The Backend Dashboard

Affiliate marketing for the eCommerce backend dashboard allows your store managers to view the most crucial information at a glance:

  • Active affiliates number (for the last 7 days)
  • Total affiliates number (letting you compare the new affiliates number for the last 7 days with the previous period)
  • Visits
  • Revenue
  • Commissions
  • The most active and valuable affiliates (TOP-5)
  • Latest activity

Affiliate Backend Dashboard

Create Affiliate Programs Fast And Easy

The Affiliate solution allows you to create different program types fast and easy. Simply follow this step-by-step guide:

  1. Define the general information (program name, type, store view, etc.).
  2. Select a commission type (percent of order amount or fixed amount) and set the commission amount.
  3. Enjoy!

Affiliate Program Commission settings

Variety Of Opportunities With Promo Products

An affiliate solution provides you with the ability to add promotional stuff easily. You are free to upload an unlimited number of:

  • Image banners
  • Text banners

Moreover, you can see the KPI’s of each banner right in the same line of the grid:

  • Clicks number
  • Impressions number

These short reports allow you to analyze the performance of each creative at a glance and let only the most effective ones remain active.

Affiliate Promotional Products backend


Creating a practical and attractive affiliate program for the Magento store is quite a delicate process. You should take into account a wide variety of influences, including:

  • Comprehensible program type
  • Attractive commissions
  • Free participation
  • Available reports, etc.

Still, the only thing that matters is that you listen to your potential affiliates, be flexible, and meet their needs!

Mirasvit Affiliate will help you successfully launch your first program complying with the highest affiliates standards!

Oleksandr Drok

Head of Products at Mirasvit

Alex serves as the Head of Products at Mirasvit, where he formulates the vision for Mirasvit's extensions, carefully curates new features, and constructs the roadmap.
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Affiliate M2

Launch fully-featured affiliate programs in your store with the Magento 2 affiliate program extension! No need to use a third-party service and pay additional fees. Increase sales from alternative channels and let your affiliates earn extra money.

Our Magento affiliate plugin has four types of promotions. All affiliates can select the most appropriate model for their website to receive some extra revenue for themselves and your store!