Simplifying and Magnetizing E-Commerce: 5 Must-Have Extensions to Turn Your Online Store into a Powerhouse
- Maria Tkachuk
- Mirasvit Blog
- Jan 20, 2020
- 5 min read
What, in your opinion, do online shoppers find critically important when they choose a website for their purchases?
Which factor do you think drives competition among e-commerce website developers?
You would be wrong if your answer is product choice or customization.
You would be also wrong if you mention time efficiency and convenience.
Today, every customer compares all websites based on their shopping experience.
This includes a wide range of factors rather than a single one. Customers want online stores to keep abreast of the most recent website development trends to make their online shopping experience as pleasant as possible. If they are satisfied, they become loyal.
To do that, different platforms, including Magento, implement various extensions, plugins, and modules. They let you make e-commerce websites more user-friendly and attractive.
Thus, let’s have a look at the best Magento extensions of 2020 to know what modern shoppers demand.
Page Cache Warmer
No one likes waiting. No one wants to wait for a website to load.
Thus, if a website loading time takes more than 2 seconds, the related business is likely to lose its client.
Fortunately, Mirasvit has a Full Page Cache extension to offer.
This Magento extension significantly speeds up the page load time and reduces the load on the server.
Undoubtedly, it positively reflects on website traffic and ranking, and as a result, increasing sales conversions.
Moreover, you get access to the Performance Chart where you can track your page load speed and other performance indicators.
Full Page Cache follows a common pattern. When a customer visits a page, Magento generates a copy of it, which is saved to the cache.
Therefore, every time the user requests this page, the system returns a copy of it from the cache, meaning that as the server load decreases, visitors experience a higher web page load speed.
Elasticsearch Ultimate
Nothing beats a time effective and intuitive search that reads between the lines.
Mirasvit is especially proud of its Elasticsearch Ultimate and other Magento search extensions which help businesses improve the shopping experience for their customers.
Full control over the autocomplete appearance, hot search options and adjustable filters are among the features that make this Magento extension unique.
This extension offers brilliant search relevance and competitive search time. It can also correct and autocomplete typed requests during the search.
When it comes to the quality of searches, this extension searches for information across multiple content types, meaning that the results are often comprehensive and accurate.
Moreover, it offers a user-friendly interface that is enhanced to meet every client’s demands.
Follow Up Email
The funny thing is that in the era of social media, instant messaging and other on-spot communication that has transformed marketing entirely, email marketing continues to live and thrive.
It still brings businesses a decent number of new customers, who, despite the popular belief that no one actually reads welcome or news emails, do, in fact, look through such offers and promotions from time to time.
Follow Up Email is one of the best Magento extensions for email marketing since it allows for delayed customer conversion.
You get an opportunity to target your visitors even if they did not make their purchase during their first visit. This extension automates email campaigns and enables their quick management.
Mirasvit also makes sure that all Magento 2 modules offer a very handy interface and easy-to-use service.
Advanced SEO Suite
At Mirasvit, we know how important search engine optimization is for your business.
With this in mind, we responded to this need by developing several handy Magento SEO extensions, including Advanced SEO Suite.
They can help you manage SEO settings for different pages, increase your website visibility and collect valuable analytical data on every page.
Advanced SEO Suite offers a wide range of services.
With the help of this module, you can help generate creative URLs, create appealing SEO templates, get quick, high-quality rewrites as well as manage all store redirects.
The opportunities for this SEO solution really do seem unlimited when it comes to snippets settings.
You get the chance to generate functional and creative snippets for various store products focusing on their main aspects.
Reward Points + Referral Program
Reward Points + Referral Program is also on the list of the best Magento 2 extensions for an amazing shopping experience.
If you struggle with how to attract more visitors and convert more of them into buyers, you definitely need this fully-featured Magento module.
Since customers enjoy nothing more than exclusive discounts, bonuses and loyalty programs, you can really benefit from this plugin.
This particular solution allows you to create your own loyalty programs, reward customers based on their purchases and spending, as well as inform them about future sales and discounts.
Moreover, this wonderful extension also helps in encouraging your existing clients refer their friends and family, which means better sales conversion rates for you.
It has already been proved that the gambling nature of loyalty programs drives customers to buy more often and in greater volumes from online stores with the most interesting and engaging reward programs.
With the Reward Points + Referral program, you can create your own rules and provide your customers with a gamified shopping experience.
Wrapping It Up
E-commerce is developing rapidly in a highly dynamic and fast-paced global environment. That brings new challenges and opportunities for both small online shop owners and big companies.
Thus, once you create a website, you need to be ready to keep up with its continued maintenance and upgrades.
However, many online store owners do not have sufficient coding and programming skills. Developing new solutions on their own can be costly and ineffective.
Mirasvit is constantly keeping abreast of all the most recent trends in e-commerce and website development. Its specialists apply their best knowledge to create Magento's best modules in real time.
It is much easier and more practical to buy Magento plugins from professionals rather than spend money and time developing it yourself.