Category: eCommerce University
Every ecommerce store owner wants to reach the highest Conversion Rate ever. And it’s truly possible to increase this indicator by means of smart marketing strategy implementation and set of appropriate digital marketing tools. Give it a break for some time – I’ll give you a couple of sobering facts before you rush after CR numbers:
Fact #1. The average Conversion Rate is between 0,1 and 7%, and the 25% of ecommerce companies have CR less than 2% (according to MarketingSherpa Ecommerce Benchmark Study, underwritten by Magento. 4346 ecommerce marketers participated in this survey). For the record, 0,1% is extremely low Conversion and 7% is quite good.
Each store owner has his or her own moment of uncertainty while choosing the shipping strategy. The reason behind is that shipping method affects your revenue. The effect varies depending on product price, product type, location, shipper you use and plenty of reasons more.
There is no absolute answer to the question of shipping method every store has to use and I cannot give it to you. I don’t have an intention of dragging your store into business model that would harm your income. What I can do, is to show you how to figure out which shipping method would suit you and how to set it up.
E-сommerce is an evolution of sales and acquisition process that hit the world. According to Eurostat, about 66% of internet users in the European Union made online buys in 2015.
The percent of online customers in internet users is increasing, with the most elevated extents (both 68%) being found in the group of 16 to 24-year-olds and that of 25 to 54-year-olds.